Upstryve launched in 2020 and has rapidly become a household name amongst influencers in the trades. Most recently, the company began a phase 2 evolution, first by merging with Probility Media to establish their mentor and tutoring program, and now to expand as a full service streaming subscription platform. 154 understood the delicacy of these transformative milestones and presented a fresh new messaging look to make sure the trade industry understands Upstryve is doing something that no one else has.
We knew off the bat that this partnership was going to be fun. Our strategy was insight-driven, but our content was never too stuffy or short on humor. We were allowed to delve into the true meaning of organic social. With the support of the founders, we could be candid and sometimes nearly controversial. The social media landscape was at the precipice of major change, and we pushed ourselves to be dynamic. Since signing on with us, Bizfluence's combined reach has grown by 2.6k and their user base has increased by 5k. Our creatives and copy surrounding their second round of funding have grossed nearly $84k for the Company.
When 154 and PysBio united forces, a whole new way to bring scientific concepts to digital platforms, and engage with audiences en masse was born. Starting from the ground up, our team created customized messaging, captions, and descriptions to bring to life PsyBio's goals of researching compounds that could potentially help people experiencing different types of mental disorders. Hand-in-hand with compelling creatives and multi-social media platform campaigning, 154 has gained this brand a combined 31K+ subscribers and followers throughout all their social media channels in a 9-month period.