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The FTC's Guidelines for Social Media: What You Need to Know

Updated: Aug 30


Since the FTC released its Guidelines for Social Media in 2009, there has been a lot of discussion about what they mean for businesses. The FTC's goal is to ensure that consumers are being treated fairly online and that they understand the difference between an ad and a regular post. In this blog post, we will discuss the FTC's Guidelines for Social Media and how they impact businesses. We will also provide tips on how to comply with the FTC's guidelines and protect your business!


The FTC's Guidelines for Social Media are designed to protect consumers from deceptive or misleading advertising on social media. The guidelines state that businesses must clearly and conspicuously disclose any material connection between the business and any endorser or influencer. A material connection is any relationship that could affect the weight or credibility of the endorsement, such as a financial relationship, employment relationship, or familial relationship.


If you are a business owner, it is important to be aware of the FTC's Guidelines for Social Media. Violating these guidelines can result in serious penalties, including fines and possible jail time. To avoid violating the FTC's guidelines, you should:


  • Make sure that your ads and posts are clearly labeled as ads. If you are paying an influencer to promote your product, the FTC requires that you disclose this relationship. You can do this by including a hashtag such as #ad or #sponsored in your posts.

  • Do not make false or misleading claims in your ads and posts. Your claims must be accurate and substantiated.

  • Do not engage in deceptive practices, such as creating fake reviews or using bots to artificially inflate likes and comments.

By following these tips, you can protect your business from FTC enforcement action and ensure that you are treating consumers fairly. For more information on the FTC's Guidelines for Social Media, visit the FTC's website.


 

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