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Instagram is Changing to Compete with TikTok: What This Means for Marketers

Instagram is changing. The app, which was once known for its filters and simple photo-sharing capabilities, is now looking to compete with the likes of TikTok. This shift could mean big changes for marketers, who have long relied on Instagram as a key marketing platform. In this blog post, we'll take a look at what the change means for businesses and how you can adapt your marketing strategy to stay ahead of the curve.

The first thing to note is that Instagram is owned by Facebook. This means that any changes to the app will be closely watched by the FTC. The FTC has been cracking down on social media companies in recent years, and it's likely that they will keep a close eye on Instagram as it makes these changes. This could mean more regulations for businesses using the platform, so it's important to stay up-to-date on the latest FTC guidelines.

Another big change coming to Instagram is an increase in video content. This is in line with what we've seen on other social media platforms, like TikTok and YouTube. Users are increasingly interested in watching short videos, and businesses will need to adapt their content strategy accordingly. If you're not already creating video content, now is the time to start. If you are, make sure that your videos are short, engaging, and informative.

Finally, it's important to keep an eye on your SEO strategy. As more businesses start using Instagram for marketing, the competition for keywords will increase. This means that you'll need to be strategic about the keywords you're targeting. Work with a marketing agency or consultant to ensure that your SEO strategy is up-to-date and aligned with your business goals.

With these changes on the horizon--some of them already implement--it's important to stay ahead of the curve. By being aware of the latest trends and adjusting your marketing strategy accordingly, you can ensure that your business remains competitive. Are you ready?


Ready to take your business to the next level? We are a group of marketing gurus, specializing in everything marketing--from branding, web design, and social media content creation to SEO, email marketing, video production, and more. Contact us for a consultation today!

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