Understanding Email marketing regulations can be daunting, this blog will help you navigate and execute the best email campaigns.
The main regulation for email marketing is the CAN-SPAM Act. This law sets the rules for commercial emails and establishes requirements for email marketing. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $46,000 in penalties, so non-compliance can be costly.
Here are 5 rules to follow so you can make sure your email marketing is in compliance with FTC guidelines and ensure you don’t end up in that dreaded SPAM folder:
Rule 1:
Subject Lines and Header information. Your emails' “From,” “To,” and “Reply-To” fields must be accurate and identifiable and The subject line must accurately reflect the content of the message.
Rule 2
Identify the message as an ad. The key is ensuring your email’s advertising intent is clear and not deceptive.
Rule 3
Physical address. Your email must include a valid physical postal address.
Rule 4
Email opt-out option. Your email must include the option to stop all future messages.
And finally, Rule 5
Honor opt-out requests. You must honor a recipient’s opt-out request within 10 business days.
Following these rules will make sure your emails are in compliance with the main requirements of this law. For more information visit FTC.gov.
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