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Five Social Media KPIs to Track

Updated: Feb 21

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Social media is one of the most important aspects of any marketing strategy. It can be used to build brand awareness, create relationships with customers, and drive traffic to your website. But it's important to track the right KPIs so that you can determine if your social media campaigns are successful. Although each platform focuses on different sets of KPIs here are the most applicable cross-platforms.

  1. The first social media KPI to track is ENGAGEMENT. This includes the number of likes, comments, and shares that your posts receive. Engagement is a good indicator of how well your content is resonating with your audience. If you see a high level of engagement, it means that people are interested in what you have to say and are more likely to share your content with their own networks.

  2. Another important social media KPI to track is REACH. This measures the number of people who see your content. A high reach means that more people are exposed to your brand and are more likely to become customers or fans. Reach can help you solidify Brand Awareness.

  3. IMPRESSIONS are also important because they measure how often your content is being seen, even if people don’t interact with it. If you have a lot of impressions, it means that your content is being seen by a lot of people, even if they’re not necessarily engaging with it.

  4. AUDIENCE GROWTH is the KPI because it tells you how quickly your audience is expanding. If you’re seeing strong audience growth, it means that more and more people are finding your content and becoming fans or followers.

  5. CONVERSION RATE is the final KPI on our list, and it’s important because it tells you how effective your content is at driving people to take action. If your conversion rate is low, it means that people aren’t taking the actions you want them to take after seeing your content.

These are the five most important social media KPIs to track. If you’re not already tracking them, start doing so today and see how your content is performing. You may be surprised at what you find!

Do you have any other social media KPIs that you think are important? Share them in the comments below!


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