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5 Best Practices for Email Marketing Campaigns That Convert

Updated: Feb 21

154 Agency is full-service agency. We are experts in email marketing with over 7 years of Shopify email integration experience,

Email marketing is a great way to connect with your customers and increase sales. However, if you want to see better results from your email campaigns, you need to follow some best practices. In this blog post, we will discuss five of the most important best practices for email marketing. If you implement these tips, you are sure to see an increase in conversions!

  1. The first best practice is to make sure your email list is accurate. This may seem like a no-brainer, but you would be surprised how many businesses have outdated or inaccurate email lists. This can lead to a number of problems, including bounced emails and low open rates. To avoid this, take the time to clean up your email list on a regular basis. You can do this by running an email verification tool like BriteVerify or Xverify.

  2. Second, you need to segment your list. This means dividing your subscribers into groups based on their interests or behavior. By doing this, you can send more targeted and relevant emails that are more likely to be opened and clicked on. Segmentation can also help you avoid the spam folder.

  3. Third, you need to have a strong subject line. Your subject line is the first thing your subscribers will see, so it needs to be catchy and attention-grabbing. If your subject lines are boring or irrelevant, your emails are likely to be ignored.

  4. Fourth, you need to personalize your emails. This means using the recipient's name in the email and including other relevant information, such as their location or a recent purchase. Personalized emails are more likely to be opened and read than generic ones.

  5. Finally, you need to test, test, test! Try different subject lines, send times, and types of content to see what works best for your business. Pay attention to open rates, click-through rates, and unsubscribe rates to see how your changes are affecting your results.

By following these best practices, you can improve the results of your email marketing campaigns and increase sales! If you need help getting started, contact us at


Ready to take your business to the next level? We are a group of marketing gurus, specializing in everything marketing--from branding, web design, and social media content creation to SEO, email marketing, video production, and more. Contact us for a consultation today!

154 Agency logo. 154 Agency is a full-service digital marketing firm comprised of experts in email marketing, web development, UI, UX, SEO, video production, PR, branding and more!

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