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2023 Insights at The Biggest Gathering in Cannabis


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154 Agency flew into the sunshine state last week for the 2023 Benzinga Cannabis Capital Conference in Miami FL. The conference brings together the biggest names in cannabis for networking and knowledge-sharing. This made it the perfect place for the 154 Agency team to remain at the forefront of the latest in the cannabis industry.


Experts in navigating complex organizations like the Federal Trade Commission (FTC) and other regulatory bodies, 154 was on hand to explore critical topics for our cannabis clients. The team attended key sessions led by elite senior executives throughout each day’s programming.


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In a particularly informative session, Tim Seymour, Portfolio Manager of Cannabis ETF $CNBS, and CIO of Seymour Asset Management moderated a panel about Overcoming Legal Hurdles. Later that day, founders and C-suite executives participated in a panel sharing the latest insights on the cannabis consumer.


Events like these bolstered the Agency’s niche regulatory expertise and highlighted the evolving relationship between cannabis, consumers, retail, laws, sustainability, social justice, and more.


Day two of the Benzinga Cannabis Conference was equally as inspiring. The wealth of information presented clearly demonstrated that as the cannabis market grows, so do the opportunities.


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Industry leaders also led sessions that explored some of the challenges facing cannabis businesses today. Media executives and cannabis attorneys led a talk on how to shore up your business’ performance in spite of the “capital crunch” currently impacting the market. Responsible leaders understand that streamlining their marketing initiatives and working with strategic partners such as petite, nimble, full-service agencies can help organizations do more with less in this economy.


In addition to the illuminating conference sessions, there was ample opportunity for networking. Household names and promising up-and-comers mixed and mingled during the event. 154 was on the scene, of course, never missing a moment to collaborate on bold ideas, make industry connections, and inspire the best in others.


After an energizing expedition through the current cannabis landscape, the 154 team is back at our desks ready to help our clients conquer these exciting—yet sometimes murky—waters. Get in touch to take your business to the next level.


Cannabis not your thing? We work with businesses of all types. Let us help you get the word out.

 

Ready to take your business to the next level? We are a group of marketing gurus specializing in everything marketing--from branding, web design, and social media content creation to SEO, email marketing, video production, and more. Contact us for a consultation today!



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